We aim to empower customers on their digital journey by helping them make the most of modern technologies. Our focus is on delivering high-quality connectivity and seamless customer experiences that enhance productivity and everyday life. At the same time, we remain committed to reducing our environmental impact through sustainable practices and the deployment of state-of-the-art technology.
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Connecting with a sustainable future
Environment
Reducing the Group’s environmental impact
The Group recognises the necessity to preserve a healthy, undamaged environment for both current and future generations. We have adopted policies to reduce the environmental impact of our operations across the entire value chain, with a focus on improving energy efficiency, expanding our use of renewable energy, and advancing circular approaches to resource management. We also leverage technology to drive environmental transformation and support our progress toward net-zero operations.
Our Focus:
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Reducing absolute emissions and emissions intensity
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Reducing the waste generated by our operations and supporting the circular economy through the refurbishment, reuse, and responsible recycling of electronic equipment
Our Targets:
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Reduce absolute Scope 1 and 2 GHG emissions by 42% from a 2022 base year (Target year: 2030)
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Reduce absolute Scope 3 GHG emissions (purchased goods and services, capital goods, and fuel- and energy-related activities) by 25% from a 2022 base year (Target year: 2030)
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Ensure that 100% of decommissioned equipment is reused, resold, or sent for recycling in a responsible manner (Target year: Ongoing)
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Reach a 20% return rate at sale of new mobile phones by 2030 (Target year: 2030)
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Prevent 22,000 kg of e-waste from going to landfill each year through customer-focused initiatives (Target year: Ongoing)
2025 Progress at a Glance:
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Climate targets set in alignment with the Science Based Targets initiative (SBTi)
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CDP climate score improved from B to A-
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Energy efficiency initiatives to reduce energy consumption across operations
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Fuel-saving measures implemented to lower emissions and operating costs
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Refrigerants replaced in air-conditioning units to reduce harmful atmospheric releases
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Continued progress on e-waste collection and recycling of used customer devices
People
Putting people at the centre of our business
The Group is committed to safeguarding the health, safety, and well-being of our employees, customers, partners, and the communities in which we operate. We uphold clear standards for responsible network and product quality, and promote diversity, equity, and inclusion across our organisation. We invest in continuous employee development and community engagement, ensuring our people and stakeholders have the skills and support to thrive in a rapidly changing environment.
Our Focus:
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Fostering a diverse, equitable and inclusive workplace for all employees
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Supporting employee wellbeing, work-life balance and professional development
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Ensuring health and safety across all operations Engaging with and investing in the communities where we operate
- Engaging with and investing in the communities where we operate
Our Targets:
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Maintain zero fatal or life-changing injuries in our workplace (Target year: Ongoing)
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Formalise inclusive hiring principles at Group level (Target year: 2025)
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Support local communities through donations and active engagement (Target year: ongoing)
2025 Progress at a Glance:
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DEI Policy updated to embed inclusive hiring principles across all markets
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Zero fatal or life-changing injuries recorded across the Group
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For the first time, employees across all markets made use of the Recharge benefit — one month of paid leave for every five years of service
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Unconscious bias and inclusive leadership training delivered across the Group
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Continued investment in employee wellbeing, development, and engagement
Technology
Accelerating technology for a sustainable future
The Group invests in building best-in-class, secure telecommunications networks across Central and Southeastern Europe. Our digital infrastructure connects individuals, communities, and businesses with reliable access to connectivity and digital services. We are committed to protecting our customers through robust cybersecurity and data privacy measures, and to advancing digital inclusion through targeted education and skills programmes, empowering people to use technology safely and effectively.
Our Focus:
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Bridging the digital divide by providing reliable and accessible connectivity
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Promoting digital literacy and online safety, particularly for children and families
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Safeguarding cybersecurity and protecting customer data
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Deploying technology, including AI, responsibly and transparently
Our Targets:
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Provide 5G connectivity to at least 80% of the population in the countries where we operate (Target year: 2027)
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Train 300,000 people (teachers, children, and adults) in digital skills - cumulative (Target year: 2022-2025)
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Deliver data protection/security solutions to at least 30% of the Group’s applicable postpaid consumer segment customers (Target year: 2025)
2025 Progress at a Glance:
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A cumulative total of 300,000 people trained in digital literacy and online safety across all markets
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ISO 27001 certification maintained across all business units, ensuring robust information security management
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CETIN Serbia obtained ISO 22301 certification for Business Continuity Management
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Continued expansion of cybersecurity and data protection solutions for customers
Transparency
Operating with transparency and integrity
The Group upholds the principles of transparent governance, integrity, and strong ethical foundations. Responsible corporate governance is central to our sustainability efforts, ensuring long-term stakeholder value through trust, responsible sourcing, and strict anti-corruption and anti-bribery policies. We apply rigorous standards to the selection of our suppliers, giving preference to partners who meet high social and environmental expectations, and working with our supply chain to continuously raise standards where needed.
Our Focus
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Embedding ethical business conduct and integrity across all operations
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Protecting whistleblowers and ensuring safe reporting channels
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Managing supplier relationships responsibly and sustainably
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Promoting ESG and sustainability as an integral part of our strategy
Our Targets:
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Develop and launch online supplier training on sustainability (Target year: 2025)
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Mandatory sustainability training for all new employees (Target year: Ongoing)
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Provide ESG refresher training to all employees (incl. management) at least once every two years (Target year: Ongoing)
2025 Progress at a Glance:
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New e& PPF Telecom Group Code of Conduct adopted
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Zero convictions or fines recorded for violations of anti-corruption and anti-bribery laws
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ESG risk management across the supply chain continued through the IntegrityNext platform
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Supplier Code of Conduct in place, setting clear expectations for suppliers across all markets
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Building a responsible and sustainable supply chain is a strategic priority for e& PPF Telecom Group.
Across our markets, we work closely with our suppliers to strengthen ethical business practices, manage ESG risks and ensure readiness for evolving regulatory requirements. Sustainability is a fundamental part of our partnership with suppliers and an integral element of how we do business.